What is the maximum time period for pulling Topic Profile data in a Workbench or Dashboard?

The maximum time period for pulling Topic Profile data in a Workbench or Dashboard is indeed 90 days. This timeframe allows users to analyze social media conversations and trends over a substantial but manageable period, providing insights into how topics have evolved in recent weeks. By limiting the data to this 90-day window, organizations can effectively focus on relevant and timely discussions without overwhelming themselves with historical data that may not be as pertinent to current strategies.

Understanding trends in this 90-day time frame is crucial for brands aiming to adapt their marketing strategies based on ongoing social media discussions. It enables more responsive and agile decision-making based on current consumer sentiment and engagement levels.

While other options present longer timeframes, they exceed the guidelines for effective analysis in this context. Data older than 90 days may not accurately reflect current consumer perceptions or the relevance of a topic, and therefore, are less useful for immediate marketing strategies.