Marketing Cloud Social Specialist Certification Practice Test

The LinkedIn Post Engagement Report focuses on metrics that provide insights into how users interact with your content on the platform. The correct metrics reported include Likes, Comments, and Link Clicks.

Likes reflect the affirmative response from users to your content, indicating popularity and resonance. Comments are crucial because they not only show engagement but also demonstrate that users feel compelled to interact further with the content, contributing to discussions. Link Clicks are particularly valuable, as they indicate an active interest in the content, leading users to click through to your website or other resources. Together, these metrics give a comprehensive view of user engagement and the effectiveness of your LinkedIn posts in driving interaction and traffic.

Other options mentioned include different combinations of engagement metrics, but they do not align with LinkedIn's emphasis on tracking the likes, comments, and clicks specifically for understanding post interactions.