Marketing Cloud Social Specialist Certification Practice Test

Publishing discount codes to all regional store Twitter handles simultaneously requires an efficient method that can manage multiple posts in one action. The correct answer is publishing a macro because a macro allows you to create a template that can include the discount codes and is specifically designed for bulk actions across multiple platforms or accounts. This means you can effectively streamline the process and ensure consistency in your messaging across all store handles.

Creating an event may not specifically address the need for a simultaneous posting feature, as events are typically used for more specific engagements rather than distributing promotional content. Batch posting, while it might suggest a similar functionality, typically lacks the sophisticated, template-driven approach provided by macros. Social Scheduler focuses on scheduling content but does not inherently provide the bulk functionality of a macro designed for immediate and multiple posts. Thus, utilizing a macro is the most effective method in this scenario.