In a Facebook Carousel, how many images or videos can be included at most?

The maximum number of images or videos that can be included in a Facebook Carousel is five. This format allows businesses and marketers to showcase multiple products, services, or features in a single ad unit, creating an engaging and interactive experience for users. Each card in the carousel can contain its own image or video, along with a headline, description, and call-to-action button, providing advertisers with the versatility to highlight various aspects of their offerings.

While it's easy to assume that fewer images or videos may create a more straightforward message, utilizing all five slots effectively can lead to a greater return on engagement and can help in providing a richer storytelling opportunity.