In Analyze, where can one examine social data to understand the cause of a change in sentiment?

The ability to examine social data to understand changes in sentiment is best served by using workbenches. Workbenches provide a dynamic environment for analysis and allow the user to interact with data in a more flexible and detailed manner. Through workbenches, one can segment and filter data, explore various dimensions, and analyze relationships between different variables that may influence sentiment changes.

This interactive feature is crucial for identifying trends, root causes, and correlations that may not be immediately visible in static formats. For example, if there's a noticeable uptick in negative sentiment about a brand, workbenches allow analysts to drill down into specific timeframes, campaigns, or audience segments, leading to a deeper understanding of the triggers behind these shifts.

In contrast, dashboards primarily present a summary of key metrics but may not provide the depth required for in-depth analysis. Reports offer structured information that can be useful for final summaries or detailed findings but lack the interactivity necessary for immediate exploration of the underlying data. Topic profiles focus on specific social discussions and trends around particular subjects but do not provide the same level of detailed analysis regarding sentiment changes across multiple factors. Therefore, workbenches are the optimal choice for examining the intricacies behind shifts in sentiment within social data.