In the context of Topic Profiles, what does "Engagement" refer to?

Engagement in the context of Topic Profiles specifically refers to tracking user interest through interactions. This concept emphasizes understanding how users engage with content, which includes analyzing their behaviors, such as likes, shares, comments, and other interactions across social media platforms. By monitoring these interactions, marketers can gain insights into user preferences and sentiment, which can help in tailoring content and strategies to better resonate with the target audience.

Engagement is essential for building relationships with users and optimizing content strategies. It allows brands to identify which topics and types of content are generating the most interest and engagement, guiding future marketing efforts effectively.