Segments targeted on LinkedIn must have more than how many followers?

To effectively target segments on LinkedIn, it's essential for the segments to have a minimum number of followers, which ensures that there is a substantial audience for your marketing efforts. The correct answer indicates that segments must have more than 300 followers, allowing for a viable reach and engagement strategy. Targeting segments with this follower count facilitates effective communication and helps in achieving better outcomes from campaigns.

Having a threshold like 300 followers ensures that your efforts are focused on groups that are significant enough to yield meaningful results, as smaller segments might not represent the intended audience adequately. This is particularly important on professional platforms like LinkedIn, where user engagement can vary greatly, and having a larger audience can lead to better engagement rates and insights.