The designation 'Owner' in Social Studio is primarily used to refer to what?

In Social Studio, the designation 'Owner' specifically refers to the user who has added and manages the network account. This individual holds the responsibility for the connection between the social media account and Social Studio, allowing them to control access and permissions for the associated content. They are not just a participant in the platform but have administrative rights over the network account, making them pivotal in its management.

This understanding emphasizes the importance of ownership in ensuring that the account is properly managed and that all actions taken on its behalf are authorized and aligned with the organization's social media strategy. While managers, content creators, and analysts play important roles within Social Studio, they do not carry the specific designation of 'Owner', which is focused on the account connection and oversight.