What ability do Contributors lack compared to Admins in managing social accounts?

Contributors are often involved in the day-to-day tasks associated with managing social accounts, including content creation and publishing. However, their role is typically more restricted when it comes to engagement, particularly regarding all accounts within a social media management environment. They usually have the ability to engage with audiences on specific accounts they are assigned to, but they do not have the same level of permissions as Admins, who can manage engagement broadly across all accounts under their purview.

Admins possess comprehensive control over the entire social account structure, including the ability to engage with followers, manage comments, and respond to messages across all accounts. This higher level of access allows them to oversee interactions, implement strategies, and maintain a coherent brand voice across various platforms. As a result, the lack of capability for Contributors to engage with all accounts emphasizes the distinction in responsibility and authority between the two roles.

Other options such as creating new accounts, publishing content, and viewing analytics may be functions that both Contributors and Admins can perform, depending on the defined roles and permissions in the management system, but engaging with the entirety of all accounts is a specific area where Contributors fall short.