What Account Summary Report is typically used to track Twitter follower growth over time?

The Twitter Following Summary is specifically designed to track follower growth over time on Twitter. This report provides insights into the changes in follower count, allowing marketers to see how their audience is growing or shrinking as a result of their social media strategies. It focuses on metrics that matter for understanding follower dynamics, such as the number of followers gained or lost during a specific period.

Tracking follower growth is essential for assessing the effectiveness of campaigns, content strategies, and overall brand engagement on Twitter. By utilizing this particular report, marketers can make informed decisions about their strategies by analyzing whether their efforts are leading to increased brand visibility and reach through enhanced follower numbers.

Other reports, such as the Twitter Engagement Overview, typically focus on metrics related to how users interact with tweets, such as likes, retweets, and replies, rather than specifically tracking the follower count. The Twitter Activity Report generally provides a look at tweet performance rather than follower dynamics. The Twitter Metrics Dashboard could summarize various metrics but does not focus exclusively on follower growth. Thus, the Twitter Following Summary is the most relevant tool for this specific analytical need.