What action is needed to create or manage Topic Profiles?

To create or manage Topic Profiles within the Marketing Cloud, it is essential for a user to have a Full User or higher role. This level of access is necessary because managing Topic Profiles involves strategic oversight and administrative capabilities that are typically restricted to users who have been granted comprehensive permissions.

Full Users have the necessary rights to access advanced features and tools, making them equipped to effectively manage Topic Profiles, which includes creating, editing, and analyzing the performance of various topics within social media platforms. This level ensures that users take responsible actions regarding data management and compliance with company policies.

While other user roles may have different levels of access, they do not possess the required permissions to engage with Topic Profiles, which are critical for understanding and responding to trends and conversations in social media, thus enhancing the overall marketing strategy.