What are the key metrics available in the Post Engagement Report on Pinterest?

The Post Engagement Report on Pinterest focuses on interactions that indicate how users are engaging with the content. The correct metrics listed—likes, comments, and repins—are essential indicators of engagement on the platform.

Likes represent a straightforward affirmation of users who appreciate the content, while comments allow for deeper interaction and provide qualitative feedback. Repins highlight how much the content resonates with users, as individuals are sharing it within their own boards, thereby extending its reach and visibility.

Other options offer metrics like views, impressions, and clicks, which might track general activity and visibility but do not reflect direct engagement in a way that indicates the content's effectiveness or appeal in the same manner as likes, comments, and repins. Understanding these metrics is crucial for analyzing the performance of social media posts and crafting future content strategies on Pinterest.