What do we call a collection of panels that displays summarized information of social account or topic profile activity?

A collection of panels that displays summarized information of social account or topic profile activity is referred to as a Dashboard. Dashboards serve as visual representations that organize and present key metrics and data points in a concise format. This enables users to quickly assess the performance of various social accounts or monitor engagement with specific topics in an efficient manner.

Dashboards are particularly important in the context of social media marketing, as they allow marketing professionals to visualize data trends, follower growth, engagement rates, and other crucial performance indicators in one centralized location. The panels within a dashboard often include graphs, charts, and other visual elements that convey the data effectively, making it easier for stakeholders to make informed decisions based on the summarized insights.

In contrast, reports typically provide detailed, structured data analysis over a specific period, while metrics are the individual measurements (such as likes, shares, and comments) that feed into the dashboard. Analytics encompass a broader analysis of data but does not specifically refer to the visual aggregation of the summarized information.