What is a necessary step when adding a new social account to a workspace?

Connecting an existing account is essential when adding a new social account to a workspace because this process allows the platform to integrate and manage the existing social media account under the specific workspace's context. By linking an existing account, users can leverage already established networks, followers, and content while utilizing the workspace’s tools and features for analytics, engagement, and campaign management.

Creating a new user profile, customizing user permissions, and uploading workspace images are important steps in managing a workspace, but they do not directly pertain to the action of integrating an existing social media account. These functions serve different purposes—user profiles and permissions facilitate user access and collaboration while uploading images primarily focuses on visual branding within the workspace. Therefore, connecting an existing account is the key action to take to ensure that the new social account is functional and integrated within the workspace.