What is a primary benefit of using Account Summary Reports for social media managers?

Using Account Summary Reports provides social media managers with a comprehensive view of their follower growth over time. This feature is crucial because tracking follower growth allows managers to assess the effectiveness of their strategies and campaigns, identify trends, and measure engagement. By understanding how their audience is growing or changing, managers can tailor content and outreach efforts to foster community engagement and maximize their reach on social platforms.

The other options may seem beneficial, but they don't directly align with the primary function of Account Summary Reports. Competitor performance analysis typically requires different tools focused on benchmarking and insights outside of one's own profile. While determining the best time to post and managing advertising costs are important aspects of social media strategy, these functions are generally achieved through other analytics or management metrics that focus on user engagement and paid media performance.