What is a required activity for a company to engage with the discussion about their brand?

Engaging with discussions about a brand requires active monitoring of conversations and sentiments across various social platforms. Monitoring involves tracking mentions, comments, and discussions about the brand, understanding customer sentiments, and identifying trends in consumer feedback. This proactive approach allows companies to intervene, respond, and contribute meaningfully to the conversations taking place, thereby improving brand perception and connection with their audience.

While marketing, advertising, and training play essential roles in a company's overall strategy, they do not specifically focus on the real-time engagement aspect that monitoring provides. Marketing and advertising are more about promoting the brand rather than directly engaging with public discussions. Training is valuable for equipping employees with the necessary skills but does not directly involve interaction with brand discussions. Hence, monitoring is critical for companies aiming to be involved with how their brand is perceived and discussed online.