What is Conversation Cloud primarily used for?

Conversation Cloud is primarily designed to assist brands in engaging with their audiences on social media by analyzing conversations and interactions. The platform excels at determining keyword search terms, which allows businesses to identify trending topics, understand public sentiment, and tailor their content strategies accordingly. By monitoring conversations and identifying relevant keywords, brands can effectively respond to customer inquiries and enhance their overall engagement.

While managing user access, creating Topic Profiles, and storing social media data are functions related to marketing and social media management, they do not capture the core purpose of Conversation Cloud. The focus of Conversation Cloud revolves around conversation analysis and making sense of social discourse, which highlights its primary utility in determining keyword search terms for improved audience engagement and response.