What is defined by a compilation of keywords and filters to conduct a social media search?

The correct choice is defined as a Topic Profile because it specifically refers to a collection of keywords and filters that are used to categorize and track discussions related to particular themes or topics on social media. By establishing a Topic Profile, marketers can effectively monitor conversations, gather insights, and analyze sentiments surrounding specific subjects of interest. This allows for a more focused approach when leveraging social media analytics to drive marketing strategies.

Using a combination of keywords and filters enables marketers to refine their search efforts, ensuring that they capture relevant data that aligns with their objectives. This differentiation is important in understanding how users engage with certain topics, and it assists in shaping content and messaging strategies based on real-time social media dynamics.

Contextually, other options might not fully encapsulate this specific action. Engagement Analysis generally looks at user interactions but does not focus solely on a keyword compilation. Social Listening, while related, encompasses a broader approach including all types of mentions and conversations beyond just a keyword-based search. A Keyword Tracker typically focuses on monitoring specific keywords’ performance and trends rather than creating a comprehensive profile for topic-based analysis. Thus, the Topic Profile stands out as the best answer for this question.