What is the default time zone used when scheduling posts if none is set?

When scheduling posts in Marketing Cloud, if no specific time zone is set by the user, the default time zone that is used is the organization time zone. This is significant because it allows all users within the same organization to have a consistent scheduling experience, ensuring that posts are published at intended local times according to the organization’s operational region.

Using the organization time zone helps maintain clarity across different team members who may be working in various locations. It prevents confusion that could arise from individuals using their local time zones, which may differ and lead to posts being scheduled incorrectly. This approach promotes efficiency in communication and coordination within the organization, as teams can collaborate effectively knowing that all scheduled content adheres to the same time standards.

While other options might seem reasonable, such as using UTC or a default system time zone, the organization time zone is specifically tailored to fit the needs of the entire entity, aligning with its strategic goals for social media scheduling.