What is the main function of workspace roles in Social Studio?

The main function of workspace roles in Social Studio is to define the specific actions users can take on social accounts. By assigning different roles to users, organizations can ensure that individuals have the appropriate level of access and capabilities within the platform. This includes permissions for creating, publishing, and managing content, as well as accessing analytics and engaging with followers. This hierarchical approach to user access helps maintain security and streamline workflows by ensuring that team members can perform only the actions relevant to their roles and responsibilities.

In contrast, while developing social media strategies, designing visual content, and analyzing social media metrics are crucial tasks in social media management, they are not the primary focus of workspace roles. Instead, these tasks fall under the broader functions that users might perform within the permissions granted by their assigned workspace roles.