What is the maximum number of exclude keywords that can be set per keyword group?

The maximum number of exclude keywords that can be set per keyword group is 60. This limit allows marketers to effectively refine their keyword targeting, ensuring that they can create a focused and relevant marketing strategy without overwhelming the system or using excessive resources.

By setting a maximally defined number of exclude keywords, marketers can filter out unwanted content or topics, making sure that their efforts are concentrated on terms that will drive engagement and conversion. This also helps maintain clarity and organization within campaigns, as having too many exclude keywords could lead to confusion and reduce the effectiveness of the keyword strategy.

In contrast, higher numbers would typically complicate the management of campaigns and could dilute the effectiveness of the targeting strategy. Keeping the number at 60 strikes a balance between flexibility and control, ensuring that marketers can adequately protect their brand and message from appearing alongside undesirable content.