What is the primary limitation of Basic Users regarding Topic Profiles?

The primary limitation of Basic Users regarding Topic Profiles is that they cannot create or manage Topic Profiles. This limitation is significant as it prevents Basic Users from being able to set up, modify, or oversee the topics that are relevant to their social media strategies. Essentially, while they might have access to view certain profiles, they lack the permissions necessary to engage with the Topic Profiles in a meaningful way, which hinders their ability to leverage this feature for their marketing efforts.

The ability to create and manage Topic Profiles is crucial for tailoring social listening strategies, as it allows users to define and organize the topics that matter most to their brand and audience. Basic Users, with their restricted capabilities, must rely on users with higher privileges to perform these tasks, thus limiting their responsiveness and flexibility in managing social media engagement effectively.