What is the role of a Full User regarding Topic Profiles?

A Full User's primary role regarding Topic Profiles includes adding them to the system, particularly in contexts where they have administrative privileges like those granted in a Workspace Admin role. This means they possess the necessary permissions to create new Topic Profiles, which are crucial for organizing and managing social content and engagement strategies effectively.

Having the ability to add Topic Profiles allows Full Users to tailor their approach to social sentiment analysis, track emerging trends, and drive specific campaigns based on relevant topics. This capability is significant because it empowers users to enhance their social media strategies by aligning content with the interests and discussions happening in real-time.

While a Full User may have other operational functionalities, such as viewing or possibly exporting profiles, the key role emphasized here is their capability to contribute new profiles when given administrative rights. This actively supports the dynamic nature of social media management, ensuring that users can adapt to ongoing changes in audience interests and behaviors.