What labels assist in sorting posts for performance reports in Social Studio?

Publish Labels are used to categorize and sort posts in Social Studio for performance reports. These labels help marketers and social media managers track which posts have been made public and gauge their effectiveness. By utilizing Publish Labels, users can segment their analysis based on different campaigns, themes, or target audiences related to posts that have already been shared.

This organizational tool facilitates a more focused review of performance metrics, enabling teams to evaluate the impact of specific content on engagement and overall reach. The ability to generate reports based on these labels assists in optimizing future social media strategies by highlighting what types of content resonate best with the audience. Using this focused analysis, businesses can refine their social media approaches and improve their return on investment by leveraging the insights gained from performance reports.

In contrast, the other label types mentioned do not serve the primary function of sorting posts for performance reports in the same manner as Publish Labels do. Draft Labels relate to content that is still in the creation phase, Author Labels refer to the user who created the content, and Event Labels are used for categorizing content related to specific events, rather than for performance tracking of published content.