What metrics can you report on for Facebook Post Performance?

The focus on reporting metrics for Facebook Post Performance accurately reflects the comprehensive view needed to assess engagement levels on social media. Likes, Reach, Shares, Feedback, Comments, and Link Clicks provide a multifaceted picture of a post's impact.

Likes and Comments measure basic engagement, indicating how many people appreciated and interacted with the content. Shares show how effectively the message resonates with an audience, prompting them to distribute it further within their networks, which can significantly amplify reach. Reach measures the total number of users who have seen the post; this stat provides insights into visibility and audience penetration. Feedback encompasses broader audience sentiments and reactions beyond just likes, offering qualitative insights into how positively or negatively the content was received. Lastly, Link Clicks indicate direct engagement with call-to-action elements embedded in the post, which is crucial for converting social media interaction into website visits or actions.

This combination of quantitative and qualitative metrics allows marketers to evaluate both the reach and the impact of their posts effectively, making it crucial for developing social media strategies. In contrast, the other options do not provide such a well-rounded set of metrics, missing crucial elements like Reach or Feedback that enhance understanding of post performance.