What options are available in the Instagram Post Engagement Report?

The Instagram Post Engagement Report primarily focuses on interactions that users have with a specific post. This includes metrics that indicate how users are engaging with the content. Likes and comments are two of the most direct forms of engagement that reflect audience reactions, making them central to understanding how well a post resonates with followers.

Likes signify approval or enjoyment of the content, while comments provide qualitative insights into audience thoughts and feelings. These interactions allow marketers to gauge the effectiveness of their messaging and adjust future content strategies accordingly.

Other options such as saves, impressions, clicks, reach, and engagement rate do not capture the core engagement metrics as specifically as likes and comments do. Saves, for instance, indicate interest in revisiting content but are not included in the standard engagement metrics reported for Instagram posts. Therefore, focusing on the most relevant interactions, likes and comments stand out as the correct and essential components of the Instagram Post Engagement Report.