What should be used for real-time monitoring of social mentions or topic profile activity?

The most effective option for real-time monitoring of social mentions or topic profile activity is the Performance Dashboards. Performance Dashboards provide a visual representation of various metrics and data in real-time, enabling marketers to quickly gauge activity levels, engagement, and social mentions as they happen. These dashboards often include customizable widgets that can display key performance indicators (KPIs), allowing for immediate insights and analysis of ongoing social media campaigns and audience interactions.

In comparison, Overview Reports and Account Summary Reports tend to aggregate data over a longer period, thus not providing the immediacy needed for real-time analysis. Engagement Metrics are useful for understanding how users interact with content but do not offer the same level of immediate oversight or visualization as Performance Dashboards. Therefore, for real-time tracking and monitoring of social media activities, Performance Dashboards are the ideal choice.