What type of data is recommended to include in reports for improved team decision-making?

Including engagement metrics and demographics in reports is essential for improving team decision-making. Engagement metrics, such as likes, shares, and comments, provide insights into how audiences are interacting with content. This data can highlight what types of posts are resonating well with the target audience and which strategies are most effective.

Demographics offer a deeper understanding of the audience, including age, gender, location, and interests, allowing teams to tailor their marketing strategies to better meet the needs and preferences of different segments. By analyzing these metrics, teams can make informed decisions about content creation, target audience adjustments, and overall marketing strategies, ultimately leading to more effective campaigns.

Moreover, while workflow data and labels can help in organizing tasks and managing projects, they don't provide the same actionable insights about audience interaction and preferences that engagement metrics and demographics do. Consequently, focusing on engagement metrics and demographics enables teams to make data-driven decisions that enhance the effectiveness of their marketing efforts.