What type of posts are generated by others but not by the social accounts themselves?

Inbound posts are those that are generated by others, such as followers, customers, or the general public, rather than the social accounts themselves. This can include comments, mentions, shares, or any other interactions where users create content in response to the brand or its messages. Inbound posts are vital for understanding audience sentiment and gathering feedback, as they reflect the community's engagement and relationship with the brand.

Conversely, outbound posts are those that originate from the brand's social media accounts, including promotional and engagement posts created by the brand itself. Promotional posts specifically focus on marketing efforts, while engagement posts aim to foster interaction between the brand and its audience. By recognizing the distinction of inbound posts, one can better strategize communication and engagement tactics on social platforms.