When is it necessary to reauthorize an account in Social Studio?

Reauthorizing an account in Social Studio is necessary when login credentials change. This is a crucial step to ensure that the platform maintains a secure and authenticated connection to the user's social media accounts. If the username or password for a social account is updated, Social Studio needs to re-establish its connection to that account using the new credentials. This process prevents unauthorized access and ensures continuous ability to manage and monitor social media activities effectively.

The other scenarios, while important, do not trigger the need for reauthorization in the same way. For example, creating a new account would inherently involve the initial authorization process but not reauthorization. Adding new social networks typically involves linking a separate account rather than reauthorizing existing ones. An inactive account might suggest the need for action or review, but it does not automatically necessitate reauthorization unless there have been changes to the existing login credentials.