When pulling post reports for your team, what data is considered best practice to include?

Including workflow data and labels in post reports is crucial for understanding how social media content is being managed and categorized. Workflow data provides insights into the processes behind content creation, approval, and posting, allowing teams to evaluate efficiency and identify any bottlenecks. Labels help segment and categorize posts, which can aid in measuring performance across different campaigns or target audiences.

Understanding the effectiveness of workflows and labels enables teams to refine their social media strategies based on data-driven insights. This approach fosters improved planning and execution of social media campaigns, ultimately leading to enhanced engagement and conversion rates.

While engagement metrics and comments, click-through rates and impressions, and likes and shares are valuable for assessing content performance, they focus more on audience reaction and engagement rather than how the content is handled within the team. Collectively, these other metrics provide background on how well content is receiving attention but do not necessarily inform the operational aspects of your social media strategy as effectively as workflow data and labels do.