Where are Keywords added to a Topic Profile highlighted in posts within Engage?

Adding keywords to a Topic Profile is crucial for tracking and engaging with relevant content across social media channels. When keywords are incorporated into a Topic Profile, they allow users to effectively filter and identify posts that mention those specific terms. Within the Engage platform, the appropriate location for viewing how these keywords are highlighted in posts is the Topic Profile column.

This column specifically showcases all the activity and posts related to the keywords defined in the profile, making it easy for users to monitor conversations and engage with content that is directly relevant to their interests or brand initiatives. By having this functionality in the Topic Profile column, it streamlines the user experience for monitoring keywords and allows for quick access to pertinent content for effective engagement.

Other areas, such as the Main Feed, Notifications, or Dashboard, do not specifically highlight keywords associated with Topic Profiles in the same manner, focusing instead on broader content streams or aggregate data.