Where should brand new social accounts be added?

Adding brand new social accounts is ideally done through Admin settings or Workspace settings. This area is specifically designed for account management and configuration, allowing users to integrate and manage multiple social media accounts efficiently. When setting up a new account, such as linking a Facebook or Twitter profile, the Admin or Workspace settings provide the necessary tools and permissions required for successful integration.

This process ensures that the social accounts are correctly associated with the appropriate brand or organization within the Marketing Cloud environment, enabling better management of social media activities, tracking, and analytics. In contrast, the other options serve different functions. The Social Media Dashboard typically provides insights and performance metrics rather than account setup. Account Profiles focus on user roles and permissions, while the Settings Wizard is generally more oriented towards configuring settings for existing accounts rather than adding new ones.