Which feature allows tracking of shortened URLs in social posts?

The feature that allows for tracking of shortened URLs in social posts is Bitly Tracking. When using Bitly, marketers can create short links that not only save space but also provide robust tracking capabilities. This tracking includes real-time analytics on how many times the link has been clicked, where the clicks are coming from, and data on user engagement with the content associated with that link.

By employing Bitly Tracking, marketers can gain insights into the effectiveness of their social media campaigns. They can measure which links drive the most traffic and engagement, allowing for data-driven decisions regarding content strategy and resource allocation.

Other features listed do not focus on tracking shortened URLs specifically. Approval Scripts relate more to content approval workflows, Engagement Metrics provide general analytics on user interactions with posts, and Content Scheduling is concerned with planning when content will be shared rather than tracking its performance after sharing. Therefore, Bitly Tracking stands out as the appropriate tool for monitoring user interaction with shortened URLs in social media posts.