Which file formats are available for exporting the Performance Report?

When it comes to exporting the Performance Report in Marketing Cloud, the available file formats are TSV (Tab-Separated Values) and CSV (Comma-Separated Values). Both formats are widely recognized for their ability to handle structured data and are compatible with many analytics and data processing tools.

TSV and CSV formats are particularly advantageous for exporting data because they allow for easy manipulation and import into spreadsheet applications like Excel or Google Sheets, as well as data analysis tools. By using either format, users can effectively share performance data or further analyze it to derive insights regarding their marketing campaigns.

In contrast, the other options present formats that are either less suitable for structured data export or are not supported by the performance reporting feature in Marketing Cloud. For example, TXT is a plain text format lacking a clear structure, while formats like PDF are generally used for presenting documents rather than for data manipulation. Similarly, JSON and XML are formatted for data interchange rather than for direct use in analytical contexts typical of performance reporting. DOC and XLS have a different purpose and are not typically used for direct exports from performance reports in this context.