Which filter option is present in Engage for Social Account columns?

In Engage for Social Account columns, the filter option for "Keyword" is significant because it allows users to sift through vast amounts of social content by specifying particular words or phrases of interest. By filtering based on keywords, users can focus on specific topics, brands, or discussions relevant to their marketing objectives, making it easier to identify trends, monitor brand sentiment, and engage with specific conversations.

Using keywords as a filter enhances the ability to receive tailored insights, thus streamlining the overall process of social listening and engagement. This capability is crucial for marketers who want to ensure they are responding to relevant conversations and can adjust their strategies accordingly based on real-time data.

Other options like Engagement Type, Content Type, and Audience are also important filters in their own right, but they serve different purposes. Engagement Type focuses on the type of interaction (likes, shares, comments), Content Type categorizes the media or message format (such as image, video, or text), and Audience relates to the demographics or characteristics of the viewers. While these are useful, they do not provide the specific keyword-driven focus that is vital for pinpointing discussions and sentiments on particular subjects.