Which metrics are included in the Tweet Engagement Report on Twitter?

The Tweet Engagement Report on Twitter provides comprehensive insights into how users are interacting with your tweets. The correct answer includes Retweets, Replies, Links, Clicks, and Favorites as key metrics.

Retweets reflect how many times users have shared your tweet with their followers, amplifying your message. Replies show direct interactions regarding your tweet, indicating engagement and conversation around your content. Links reveal how many users clicked on any URLs included in your tweet, which is vital for understanding traffic directed to your website or other content. Clicks, a broader category that encompasses all types of engagements with interactive elements in your tweet, provide a measure of user interest. Favorites, which have been rebranded as Likes, indicate which tweets users appreciated, lending insight into what resonates with your audience.

This combination of metrics allows brands and marketers to assess not only the reach of their tweets but also the quality of engagement they are generating, which is essential for developing effective social media strategies.