Which posts are created by social accounts within a workspace?

Outbound posts are those that originate from the brand's social media accounts and are sent out to the audience. In a workspace, social accounts are linked to the platform allowing for direct content creation and dissemination. These posts are typically promotional, informative, or engaging content designed to reach followers and can include various formats such as text updates, images, videos, and links.

It is important to recognize the context in which outbound posts operate. They are driven by the intentions of the brand and represent the active engagement of the organization with its audience. By creating outbound posts, brands can articulate their messaging, respond to trends, and promote their products or services effectively.

In contrast, inbound posts represent user-generated content or interactions directed towards the brand, while curated posts are selections of content shared with the audience, typically involving repurposed third-party content. Shared posts would involve content that is reposted or shared across platforms but does not necessarily originate from the brand’s own social accounts.