Which role is primarily responsible for managing users, social accounts, permissions, settings, and labels within a workspace?

The role responsible for managing users, social accounts, permissions, settings, and labels within a workspace is the Workspace Admin. This role encompasses a variety of administrative functions critical for maintaining the functionality and organization of the workspace. The Workspace Admin has the authority to add or remove users, configure permissions to determine what different members can see and do within the workspace, and manage social accounts that are linked to the Marketing Cloud.

In addition to these responsibilities, the Workspace Admin is tasked with setting up labels, which help categorize and organize social posts and accounts, aiding in efficient management and reporting. This capability to oversee and control various aspects of workspace functionality is essential for seamless collaboration and effective social media management within the organization.

Other roles, while important, do not have the same level of responsibility for managing these aspects; for instance, a Workspace Owner might have overarching authority but does not focus solely on the administrative functionalities that a Workspace Admin would handle. A Contributor and a Limited Member typically have restricted capabilities and are more involved in creating and managing content rather than handling the overall administrative duties of the workspace.