Which term describes a social media policy that does not provide adequate support and guidance to employees?

The term that accurately describes a social media policy that fails to offer adequate support and guidance to employees is indeed "useless." A useless policy does not fulfill its primary purpose of providing clear direction and assistance to employees on how to engage on social media platforms. In the context of social media, having a robust policy is crucial as it helps employees understand acceptable behavior, the company's voice, and how to navigate potential challenges.

If a policy is deemed useless, it means it does not contribute positively to the organization's objectives or assist employees in making informed decisions about their online interactions. This lack of utility can lead to confusion, miscommunication, and potential reputational risks for the company. Therefore, a social media policy should be actionable and relevant to serve its intended purpose effectively.

In contrast, terms like obsolete, effective, or comprehensive imply varying degrees of functionality or completeness, which do not capture the essence of a policy that fails to offer necessary guidance. An obsolete policy might be outdated but could still provide some level of guidance, while an effective or comprehensive policy indicates a strong framework that supports employees in their social media use.