Which user role can create and manage Source Groups?

The Super User role possesses advanced permissions that allow for greater control and management within the Marketing Cloud environment, including the creation and management of Source Groups. This role is specifically designed for users who require extensive capabilities to oversee and coordinate various aspects of social media management and analytics, making them ideal for tasks that involve group creation and configuration.

Super Users can leverage their access to establish Source Groups, which are collections used to define and organize social data effectively. This ability to manage Source Groups ensures that the organization can maintain a structured approach to monitoring and analyzing social interactions across different platforms.

Other user roles, such as Basic Users and Workspace Admins, typically have limited permissions that may not include the ability to create or manage Source Groups. Admin Only Users are focused on system administration tasks and may not engage directly with social management features. Therefore, the Super User is distinctly positioned to fulfill these responsibilities effectively.