Which user role has exclusive access to Topic Profiles in Social Studio?

The Admin Only user role is the only role that has exclusive access to Topic Profiles in Social Studio. This designation is crucial because Topic Profiles are used to track and manage key conversations about relevant topics or themes within social media platforms. The complexity and sensitivity associated with managing these profiles require a higher level of control and oversight that only administrators possess.

Administrators can ensure that Topic Profiles are coherently aligned with the organization's broader social media strategy. They have the necessary permissions to create, edit, and delete profiles, as well as to adjust settings that affect how topics are followed and analyzed. By restricting access to this functionality, organizations can maintain data integrity and prevent unauthorized modifications that could lead to confusion or misalignment in social media efforts.