Which user role has the ability to manage Topic Profiles?

The ability to manage Topic Profiles is typically reserved for the Super User role within the Marketing Cloud platform. This role is designed to encompass a higher level of access and control over various features, including the management of Topic Profiles. Topic Profiles are crucial for organizations that want to monitor and engage with specific themes or subjects on social media, and having the right user role to manage these effectively is essential.

Super Users have advanced permissions that go beyond basic functionalities, allowing them to set up and adjust Topic Profiles to ensure they align with the organization's marketing strategy. This includes the ability to edit and analyze the performance of these profiles, enabling the organization to focus its social engagement efforts better and respond to relevant trends.

The other roles, while having their own sets of capabilities, do not provide the comprehensive access needed to manage Topic Profiles effectively. Basic Users and Full Users typically have limited functionalities, and Admin Only, while it may suggest a higher privilege, generally includes more administrative tasks rather than specific management of marketing tools like Topic Profiles. Thus, the Super User is the right choice for this capability.