Which user roles have access to the Sentiment Model option in the Organization Wide Admin Settings?

The Sentiment Model option in the Organization Wide Admin Settings is designed for users with elevated privileges due to the sensitive nature of sentiment analysis and the strategic insights it provides. Users need the ability to manage and interpret this data effectively, which is why it is restricted to those with comprehensive access rights.

Super Users and Admins possess the highest level of access and functionality within the Marketing Cloud ecosystem, allowing them to make significant changes, oversee data interpretation, and manage user roles. They are trained to handle the implications of sentiment data analysis, as it can directly influence marketing strategies and customer engagement approaches.

In contrast, user roles such as Limited Members, Standard Users, Contributors, and Viewers typically have restricted capabilities. These roles may be involved in day-to-day operations but do not have the authority or the required training to manage or interpret the implications of sentiment analysis effectively. Therefore, the access to the Sentiment Model is deliberately limited to ensure that only those best equipped to handle this information can do so.